A Step-by-Step Guide to Creating Engaging Newsletters In Less Time
Rebecca Cretella Rebecca Cretella

A Step-by-Step Guide to Creating Engaging Newsletters In Less Time

We all know the power of email newsletters to nurture relationships. But creating, formatting, and sending high-quality newsletters consistently can be challenging when you’re short on time and long on to-do’s. Today I want to share with you a rinse-and-repeat system for creating must-open, gotta-read-newsletters without sacrificing all your time and resources. From ideation to inbox, this streamlined 8-step process will help you produce impactful newsletters faster than ever.

Read More
How to Use AI to Amplify Your Customer Insights and Write Copy That Resonates
Rebecca Cretella Rebecca Cretella

How to Use AI to Amplify Your Customer Insights and Write Copy That Resonates

As a personal development brand, it's crucial that your copy resonates deeply with your ideal customers to effectively sell the transformation your product or service promises. Crafting messaging that strikes a chord with your audience isn't just a nice-to-have – it's a necessity for driving growth and making a real impact. But how do you ensure your copy hits the mark every time? That's where customer research becomes your secret weapon.…

Read More
How to Write the Perfect Testimonial: A Step-by-Step Guide
Rebecca Cretella Rebecca Cretella

How to Write the Perfect Testimonial: A Step-by-Step Guide

You know how important testimonials are for your business. Today, I’m revealing the secrets to crafting high-converting testimonials that not only build trust, but significantly increase your business's conversion rates. From understanding the critical components of an impactful testimonial to questions to ask your clients to how to make your testimonials look good and repurposing them across various platforms, I’m covering it all. Whether you're struggling to gather persuasive testimonials or looking to optimize your existing ones, this post is your go-to resource for turning satisfied customers into your most powerful marketing tool. Dive in to revolutionize your approach to testimonials and watch your business grow!

Read More
The Ultimate Email Audit Checklist: Ensure Your Campaigns Are Set Up for Success
Rebecca Cretella Rebecca Cretella

The Ultimate Email Audit Checklist: Ensure Your Campaigns Are Set Up for Success

Before hitting “send” on your next email, take a moment to conduct a quick audit to ensure it maximizes opens and clicks. Incorporating email audits into your routine helps maintain quality and performance. I’ve created a comprehensive email audit checklist that covers all the essentials, with a free downloadable printable version for easy reference. By incorporating a quick audit into your email creation process, you'll save time and mental energy while ensuring you’re doing everything within your control to boost your metrics. Get ready to see your engagement levels skyrocket.

Read More