P - Profile

First, I’ll dive deep into understanding your brand. You’ll complete a comprehensive intake questionnaire to provide a holistic profile of your brand, products, target audiences, and overarching goals. I also review existing materials to extract valuable nuggets of information.

R - Research

Next, armed with your brand profile, I embark on intensive discovery research. Using a combination of AI, surveys, interviews, and review mining, I gain deep insights into your customers and the language they speak. This helps me understand how your brand needs to speak to them in a way that will have them wondering how you got inside their head. This is the critical step many brands skip…and is the difference between copy that converts and copy that falls on deaf ears.

E - Engineer

In the Engineer phase, I map out crucial elements like audience, messages, offers, and calls-to-action. With this strategic groundwork laid, I craft a compelling narrative and cadence for your campaign.

P - Plan

Now that the foundation is set, we move to the planning stage. I create detailed outlines for each piece of copy specifying objectives, stories, and offers. This ensures a clear roadmap and story arc for your campaign.

A - Author

With the plan in place, it's time to get writing. During the Author phase, I work my copy magic, employing conversion tactics, persuasion techniques, buyer psychology, empathetic and engaging storytelling, and proven frameworks to connect deeply with your audience, convey value, and communicate benefits.

R - Review

Your input is invaluable. During the Review stage, I’ll send the draft copy for your review, complete with clear feedback guidelines. Your insights will guide the refinement process, ensuring the final product aligns seamlessly with your vision.

E - Execute

In the final phase, we’ll bring your brand messaging to life! I’ll work collaboratively with your designer to ensure the creative elements are on-brand, engaging, and elevate the copy. Post-launch, we’ll analyze performance metrics and optimize for ongoing success.