Hi, I’m Rebecca
Conversion Copywriter, Content Strategist, and Personal Growth Enthusiast
I’m on a mission to amplify the voice of personal development and wellness brands so they can change more lives.
My secret weapon? Conversion copy with a big dose of empathetic storytelling.
The result: powerful brand narratives that stir emotions, spark change, and transform lives.
Why Partner With Me?
Passion for Self-Improvement
Inspiring others to embrace transformative journeys isn't just my job—it's my purpose. My lifelong growth and wellness journey, combined with a deep understanding of your industry and customers, allows me to infuse authenticity and empathy into every audience touchpoint in a way that genuinely connects.
7+ Years Direct Industry Experience
I've spent nearly a decade writing for the wellness and personal development industries, first as an employee and now as a consultant. From startups and SaaS companies to small businesses in both B2B and D2C spaces, my expertise in conversion copy has evolved through diverse experiences, bringing a unique blend of insights, creativity, and breadth of knowledge to each client project.
Empathetic Storytelling
I don't just write pretty words. I create data-driven narratives that resonate on a visceral level and mirror your audience’s desires, fears, and frustrations. My approach positions your brand as a source of comfort, hope, and inspiration, propelling them toward positive change.
Proven Results
727% Email Subscriber List Growth
72% Onboarding Sequence Open Rate
12 Consecutive Record-Breaking Enrollment Cycles
These aren't just numbers. They're the impact my copy has had on brands like yours.
Polished copy is nice, but…it’s not what makes your customers buy.
My focus is on crafting strategic narratives that make your audience feel understood and confident in the solutions you offer.
There’s where conversion copywriting comes in.
Unlike surface-level copy, I rely on research and analytics to uncover who your customers are and what they truly want—in their own words. This allows me to speak directly to their desires, fears, and frustrations in a way that’s guaranteed to resonate.
A Bit About Me
My passion for writing and storytelling started as an English major. I spent the next 17 years of my career journey gaining a breadth of experience and honing my copywriting chops across industries (the last 7 of them in personal development).
When I wasn’t writing marketing copy by day, I was writing creatively by night—I wrote features for Connecticut-based magazines, essays (like this one published by Scary Mommy), shared stories on my blog Living Life Brightly, and co-authored a horror movie blog (yes, I love me a good scare!).
In 2019, my passion for helping others live better lives became a side hustle when I began creating and selling affirmation decks—one of which was featured in a major personal growth subscription box!
In 2022, I left my dream job at a personal development SaaS company founded by a major name in online marketing to make a more significant impact. And I’ve never looked back.
Today, I Collaborate With Clients Like...
An Emmy-award-winning TV journalist turned menopause advocate
A world-renowned Ayurvedic chef bringing ancient wisdom to modern kitchens
A coaching duo dedicated to helping women in midlife find their purpose.
In my free time, I love to read fiction and self-improvement books, create journals and affirmation products, and spend time with my husband and two boys.
My Strengths - And What They Mean for YOU
Empathy
I tap into the emotions and pain points of your audience to craft copy that truly resonates. My natural empathy helps me get into their hearts and minds.
Intellection
I thrive on analyzing information and strategizing. I leverage critical thinking to create innovative, data-driven copy approaches.
Developer
I love helping brands grow and make progress. My copywriting fosters growth by turning insights into messaging that converts.
Input
My curiosity and thirst for knowledge mean I'm always researching and gathering information to bringing fresh, relevant insights to your copy.
Harmony
I’m a natural collaborator, peace-keeper, and relationship builder.
