How to Use AI to Amplify Your Customer Insights and Write Copy That Resonates
How well do you REALLY know your customers?
Here’s why you should be leveraging AI to uncover deeper insights for your personal development brand messaging…plus 10 AI prompts to help you get you started.
As a brand dedicated to helping people grow and improve, deeply connecting deeply with your audience is crucial. Understanding their dreams, needs, and desires isn't just helpful—it's the heart of what your brand stands for. But let’s face it: capturing these insights through extensive research can be incredibly time-consuming. This is where using Artificial intelligence (AI) becomes a game changer.
If you haven't started using AI yet to discover what your customers truly think and feel, keep reading! I’m sharing 10 prompts that’ll bring you closer to your audience than ever before and make crafting your messaging a whole lot easier.
How Artificial Intelligence Transforms Customer Insights
AI isn’t just another buzzword—it’s your direct line to customer-focused storytelling. By adding AI to your research workflow, you can unlock a deeper understanding of your audience’s needs, likes, and behaviors. Imagine knowing exactly what your customers want before they even have to ask—that’s the power of AI!
AI helps you detect patterns in customer feedback, revealing insights that let you tailor your messages and products perfectly to each segment of your audience.
Supercharge Your Data Analysis for Faster Insights
Traditional research methods like surveys or focus groups are valuable, but can be slow and labor-intensive. Ever felt overwhelmed by piles of data yet still unsure of what your customers really think? AI can solve that by speeding up the analysis process, turning days of work into clarity in just minutes.
10 AI Prompts for Customer Research
Here are 10 prompts you can use to understand your audience on a deeper level and ensure your messages hit the right note every time.
Emotion Analysis: Ever wondered what makes your customers tick? This tool analyzes feedback to identify the emotions behind the words. Are your customers excited, frustrated, or indifferent? Knowing this helps you connect on an emotional level.
Example Prompt: "
“Analyze the following [insert customer reviews, survey responses, social media mentions] and identify the dominant emotions expressed.”
Sentiment Analysis: How do people really feel about your brand? The following prompt will help you efficiently sift through customer feedback to gauge overall sentiment, helping you understand your brand’s standing.
Example Prompt:
Analyze the following [reviews, social media, customer feedback] to determine the overall sentiment toward our brand. Look for areas of strength and improvement. Present your findings in table format. [paste in copy]
Topic Trends: Discover what topics are constantly on your customers’ minds. This tool pinpoints recurring themes in feedback, helping you address the most pressing concerns and interests.
Example Prompt: Analyze the following [e.g. open-ended survey responses, reviews, social posts] to find the most mentioned topics and concerns. What themes are emerging? [paste in copy]
Segmentation Secrets: You likely have more than one target audience, and understanding the diverse needs and preferences of each one is essential. Here’s a prompt that’ll help you segment your audience so you can target your communications more effectively.
Example Prompt: Analyze the following customer data to segment the audience into distinct groups based on demographics, behaviors, interests, etc. Identify key segments to target with tailored messaging. [paste in copy]
Persona Crafting: Build detailed customer profiles using real data. This makes your marketing efforts not just strategic, but personal and heartfelt. Use the prompt below to translate your data into personas that pop off the page.
Example Prompt:
Use the following [e.g. survey data, interviews, social listening etc.] to build rich personas representing our core customer segments. Note their goals, challenges, preferences, and background details. [paste in copy]
Trend Analysis: Staying ahead of the curve in the fast-paced world of personal development and wellness requires a keen understanding of industry trends and emerging opportunities. AI-powered trend analysis enables you sift through vast amounts of data in seconds to identify the latest developments. By staying informed about what's hot (and what's not), you can position your brand as a leader and capitalize on new opportunities as they arise.
Example Prompt:
Analyze industry news, social media buzz, and search trends to identify emerging topics of interest in [your space]. What new trends should we be aware of?
Competitor Analysis: Understanding your competitors' strengths and weaknesses is essential for gaining a competitive edge. Use AI to analyze competitor data and uncover areas where you standout.
Example Prompt:
Gather data on [your brand] competitors' products, marketing campaigns, customer reviews, etc. Analyze their strengths and weaknesses compared to our offerings. Where can we differentiate? [paste in competitors]
Customer Journey Mapping: Mapping the customer journey is key to enhancing user experience, from initial awareness through to purchase and beyond. Use the following prompt to analyze customer interactions across multiple touchpoints and identify key pain points and opportunities for improvement. By mapping out the customer journey, you can optimize each stage to drive conversions and enhance customer satisfaction.
Example Prompt:
Map out the typical steps a [type of customer e.g. personal development app user] takes from awareness through purchase and beyond. Pinpoint areas of friction and drop-off at each touchpoint to optimize.
Content Recommendation: Personalized content recommendations can help you engage your audience more effectively and keep them coming back for more. Use the following prompt to analyze customer preferences and behavior to deliver personalized content recommendations you can use to increase engagement and drive repeat visits to your website or platform.
Example Prompt:
What types of content resonate most with audiences interested in [add interests]? Recommend personalized content that can help engage this group more effectively and keep them coming back for more.
Predictive Modeling: Anticipating your customers' future needs and preferences is key to delivering a personalized and seamless experience. Use the following prompt to analyze past interactions and data to predict future customer behavior. By understanding what actions customers are likely to take next, you can tailor your marketing efforts and offerings to meet their needs proactively.
Example Prompt:
"I want to perform predictive modeling to [insert goal, e.g., identify customers likely to churn in the next six months]. I have data on [insert types of data available, e.g., customer demographics, monthly spending, transaction frequency, satisfaction ratings, and social media engagement]. The model should [describe desired outcome, e.g., classify customers into 'high risk' and 'low risk' groups] using a [specify method, e.g., decision tree approach] for easy interpretability. Additionally, please ensure that privacy standards are maintained throughout the process. Finally, suggest actionable strategies to [describe action, e.g., engage high-risk customers effectively]."
Boost Your Brand’s Understanding of Customers
Using AI along with traditional research methods is a powerful way to really understand your customers. You can use AI to see what customers are feeling, discover common topics in their feedback, identify different customer groups, create detailed profiles, keep up with the latest trends, study competitors, map out customers' buying journeys, offer personalized content, and predict future behaviors, among other things. All these actions open up endless possibilities to use customer insights to grow your brand and make a bigger impact.
Ready to take your customer research to new heights? I’m here to help! Book a call to find out how we can achieve great results with AI together.
